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sales@trestlenetworks.com

Apple's Awful Move

What's your view of this story? It's getting attention but less than it deserves. Little debate about the facts of Apple's actions. At a minimum, it was a hugely awful customer relations move. The plaintiffs state that Apple Stores simply recommended purchasing a new phone. But why not inform customers of their options, including replacement of the aging battery for 1/10th the cost of a new iPhone? Ah, yes, the question answers itself. 

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